About Us

About Wooly’s

Step into Wooly’s, where adults, kids, and kids-at-heart gather for beachside delights. Nestled by the boardwalk, our open-air beachfront deck offers panoramic views for a laid-back day of elevated-casual dining. Savor your favorite wines, beers, and cocktails as you soak up the sun or seek refuge from its rays while staying connected to the vibrant beach scene. Whether you’re seeking relaxation or excitement, everyone’s invited to “drop on in” at Wooly’s!

Who is Wooly?

Meet Mark “Wooly” Woolpert, a true local hailing from the Central Coast. With a heart as vast as the ocean, Wooly is known for his kindness and easygoing spirit. Despite his global surf adventures, his roots tether him to the Central Coast, where loved ones gather. Join Wooly at his place, where good times await with friends and family.

Taste of Pismo

April

Enjoy great food, wine and ocean views. This outstanding event brings together delicious local food and superb central coast wineries – all in one exceptional location on the cliffs overlooking the sea in Pismo Beach.

Classic Car Show

Third weekend in June

The Classic at Pismo Beach is one of the largest Spectator Car Events in the Nation. This event brings in over 175,000 people each year to the breathtaking Central Coast of California to Pismo Beach! This event brings over 1,000 show cars out for three days and takes place the third weekend in June.

Annual 4th of July Fireworks Celebration

Celebrate our nation’s independence with music, food, and a Grand Fireworks Display from our famous 1,200 foot Pismo Pier.

Billabong’s Still Frothy Surf Festival

September

The Still Frothy Surf Festival is an exciting and unique 2-day event at the Pismo Beach Pier that includes the only tow-at (jet ski assist) air division on the Central Coast. The first day includes the Youth Divisions, JR Guard Challenge & the Tow-At Air Show, while the second day features the Pro-Am Contest.

Clam Festival

Mid-October

A community tradition since 1946, the Pismo Beach Clam Festival takes place in October and  features a live parade, best local chowder contest, surf contest, food, Beer & Wine Garden and Pier Pub, music and a Friday night wine walk.

Monarch Butterfly Grove

November thru February

Each year thousands of vibrant orange and black Monarch Butterflies flock to Pismo Beach, seeking shelter from the freezing northern winters. The butterflies cluster in the limbs of a grove of Eucalyptus trees at Pismo State Beach. The grove is easily accessible. It is located on State Highway 1 at the south boundary of the city limits of Pismo Beach.